Is it too late for holiday content?

Short answer: NO!

It’s not too late, it’s never too late… and here’s why.

The holidays come each year. Each holiday. Even if you weren’t ready to hit the Black Friday, Small Business Saturday, or Cyber Monday goals of your dreams, YOU STILL HAVE TIME TO PROMOTE THIS YEAR, and - here’s the big one - GET READY FOR NEXT YEAR!

The fashion industry starts their winter collections in spring, but unless your products change seasonally for each season - you likely aren’t working 9 months ahead of time.

Holiday decorations are available now, and soon to be discounted to high heaven. For us, making it all come together and look like any given situation is the job!

Think about it this way - if you want to promote your product’s place in a Thanksgiving feast, you likely aren’t going to wait to take photos until the table is set and everyone is waiting to dig in. Sure, cover YOUR holiday celebration day-of. Maybe your crew does it Pinterest-perfect, so take advantage of the moment! Just don’t expect your content team to make their family gathering about shooting pics of your products in their parent’s been-baking-for-three-days kitchen at the last minute.

Even though we are deep in the holiday season, that doesn’t mean holidays stop coming. New Years, Valentine’s Day, Saint Patrick’s, Mardi Gras, Easter, Passover… they will all happen, again.

Now is a GREAT time to book holiday content.

This is the spread we shot for Shibui’s holiday content. Because their main products don’t change, and we provided enough variety, they have been able to use this content for two holiday seasons.

It can feel like a bit of a letdown, imagining that companies aren’t chasing their tails 24/7 to send out only and always the newest of the new content. That’s where the concept of EVERGREEN comes in.

Evergreen marketing and content is timeless. It looks like the latest and greatest because it is, truly, something that could have been produced yesterday. Quality and concept are key. Evergreen does NOT have to be classic and boring, it just can’t use trends that are forgotten in a week. Back in my day, we called those “FADS,” not “TRENDS.” With a good eye for trend forecasting, you won’t have to fall for the fads - which don’t age well - and will be both ahead of the curve and evergreen.

So, whether you do content in-house and are looking to mix in something special, are late to the game and curious about a rush job, or are looking to get ahead, we are happy to make all your holiday content dreams come true!